There are three major ways in which you can create your
landing page conversion rate. All landing pages created by professionals
usually include these three elements at a few others.
The first way in which you can increase your conversion rate
is through personalization. This is usually done in two ways: the first way is
by
providing a photo of yourself. The second way is by adding your signature to
the bottom of your landing page. This radically increases visitors' trust. Most
people who resist buying products online do so because they're weary of getting
scammed by a faceless liar, who wont be around when they need help or when they
need to return the product. By adding your picture and signature, you can gain
visitors' trust.
Another way in which you can increase your landing page
conversion rate is by using black text or a white layout. Regardless of what
anyone tells you, this is one of the easiest ways in which to make your page
look professional, rather than pathetic or desperate.
The third way in which you can gain trust is by offering
something for free. This is generally what you will do if you're using a
squeeze page to generate leads: you'll offer a free report or five-day course –
and then use that to generate leads, which you will later upsell or generate
revenue from via affiliate sales. Why is this technique so effective? Quite
simply because it allows them to judge your work and ideas before they actually
have to pay for them. Additionally, it builds trust.
In addition to these three general ways in which to increase
your conversion rate, you should always guarantee a product. If you sell
through Click Bank, you actually wont have a choice. But if you're using Paypal
or some other check out program, you will want to make sure you clearly state
that customers can return your product for any reason within a given period of
time after the purchase.
Follow all of these steps and you will significantly
increase your landing page conversion rate.
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